Redefining Disability Through Inclusive Media

How can we change the narrative around disability in media and advertising? 

Join us as we welcome Lara Davis and Sarah Bartlett from the Business Disability Forum to talk about their revolutionary campaign, "Changing the Image of Disability." In this episode, Lara and Sarah share their extensive research that underscores a glaring lack of authentic disability representation. They explain how their innovative image bank not only features diverse disabled individuals, including those with less visible disabilities, but also involves the models in the creative process to ensure genuineness.

Discover the crucial importance of obtaining consent and crafting accurate image descriptions for individuals with disabilities. We delve into the responsibilities marketers have to avoid overusing images and to conduct comprehensive research. Antonio sheds light on the pitfalls of AI-generated images, pointing out their tendency to fall into stereotypical depictions. This episode serves as an eye-opener on how AI can improve with better training data, and how our campaign contributes to this by providing authentic images for public use.

Finally, we discuss the ongoing efforts to diversify our image bank, the challenges of using professional models versus employees, and the increasing availability of disabled models through specialized agencies. Our conversation wraps up with a reflection on the decade-long support from clearText and Amazon and our excitement about leveraging social media to further reshape perceptions of disability. Tune in for a thought-provoking discussion aimed at enhancing understanding and awareness of disability in today's media landscape.

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