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B2B Marketers on a Mission

Ep. 1: A Solution-Focused Perspective - Interview with Alan Kay

36 min • 11 juni 2020
Alan Kay (Principal, Glasgow Group) talks about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.
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