Ep. 113: How to Build a World-Class Marketing Team & Culture in a Competitive B2B Industry

Jasmine Martirossian (Chief Marketing Officer and Chief People Officer, Mercury) talks about the biggest challenges that B2B marketers face. She elaborates on the mistakes that B2B marketers should avoid and how to get buy-in from other business units for marketing initiatives. Jasmine also talks about how marketing can be the “voice of the customer” in the organization, and more.