Start / B2B Marketers on a Mission / Ep 14 market research as a key driver of success in b2b interview with stephan sigaud interview with stephan sigaud

Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud

36 min • 16 september 2020

Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.

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