Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson

Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.