EP 44. How B2B Companies Can Implement an Effective Go to Market Strategy - Interview w/ Cydney Peyton Walton

Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’s seen, and why data plays such an important role in GTM, what changes have occurred in the landscape, and what advice she would give to other B2B marketers in order to plan and implement a successful GTM strategy.