Ep. 57: How B2B Companies Can Leverage ABM Strategically to Generate Better Results – Interview w/ Declan Mulkeen

Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technology first” approach.