Ep. 83: How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta

Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!” moment, why having structured curiosity is paramount to success, what mistakes to avoid, what metrics to focus on, and some tips on how to generate better insights from market research.