Ep. 98: How to Build a Media Company Around Your B2B Brand - Interview w/ Eric Fulwiler

Eric Fulwiler (Co-Founder & CEO, Rival) explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoid, and what content pieces and experiences generate the best results. He also provides some tips that marketers can immediately implement and what metrics they should be paying attention to.