The Barcode

Paul V. McEnroe is an award-winning engineer and former IBM executive who played a pivotal role in the development of the universal product code (UPC), also known as the barcode. With over two decades of experience at IBM, McEnroe led a team that created one of the most influential technologies of our generation. He is the author of the business memoir titled "The Barcode," which tells the story of his journey and the development of the barcode. McEnroe shares his background, from being ado...