Ep. 184: The death and rebirth of beauty YouTube, and why Instagram is dead with beauty marketing journalist Lily Twelftree of Barefaced Media

For this episode I’ve invited Sydney-based beauty marketing journalist Lily Twelftree of Barefaced Media back onto the show because her recent video Why did beauty YouTube die? really got me thinking.

So in this episode we discuss a LOT; from what made beauty YouTube so popular at its peak; why many of us have fallen out of love with beauty YouTube – but at the same time, we’re seeing more beauty creators moving to the platform after becoming disheartened with their content performance on Instagram. We also discuss authenticity and whether brands can have political or personal opinions particularly when you look at the issue of Uoma Beauty founder Sharon Chuter using her brand page to pay tribute to the death of Queen Elizabeth II last September.

If you’re someone who’s a huge beauty YouTube lover or you’re even thinking of joining the platform yourself, feel free to get in touch over in the DMs on Twitter or Instagram @beautymepodcast or email me [email protected]. Don’t forget, you’ll also find some video clips of my chat with Lily on my Instagram or you can see it on TikTok @charissekenion.

Did you know that you can now listen to BeautyMe on Amazon Music? Wherever you listen, I would really love if you could hit that subscribe or like button. Feel free to leave a 5-star rating over on Spotify, or write a review on Apple Podcasts. Don’t forget there’s also my newsletter beautymenotes.substack.com where I often share imagery from each episode. See you next time!

Links

Why did beauty YouTube die? https://www.tiktok.com/@barefacedmedia/video/7166439180455890182

Lily on TikTok: https://www.tiktok.com/@barefacedmedia

Why blocking people on social media is good for your health, with Lily Twelftree: https://open.spotify.com/episode/2c0uzY84rG0V4VtrgFqIoL?si=3a1bbe1fbad54733

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BeautyMe on TikTok: https://www.tiktok.com/@charissekenion
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