An Epiphany! Shrinkage! Pricing Disasters! Profit Margins! Production Costs! It's All Here.

I've had an epiphany! I've been listening to a new podcast and it's made me think really hard about the "business" side of what I'm doing so I have paused with the seed sowing for a moment to give this some thought. I've been learning about production costs, overheads, profit margins, and calculating profitability per square metre. I'm a data nerd so I'm suddenly really excited about all of this data collection and analysis: I love it and I can't wait to see what it tells me about what I'm doing on the plot.

I've grouped my flowers into "priority groups" so it helps me when it comes to allocating space and time. I realised that I don't want to be spending too much time or allocating too much space to flowers which don't sell for a lot of money. We will see if this technique pays off later this year!

Also exciting news: Kylie my baby hen has (finally!) become a Mum of three gorgeous while fluffy baby chicks. Well done, Kylie.

Here's the podcast I'm talking about in this episode: Six Figure Flower Farming, created by Jenny Marks. I nearly didn't listen to it because I thought it wouldn't apply to me (I won't be earning six figures this year!) but I'm really glad I did. Lots of incredibly useful info about the business-side of things. 

In this episode, join me as I'm having an epiphany!

What You’ll Learn in This Episode:

✅ Why it's vital to calculate production costs for each flower variety

✅ How production costs help to calculate profitability per sqm 

✅ The importance of researching pricing 

✅ My embarrassing experience of selling/pricing in 2024  

✅ What I learnt about shrinkage and how it applies to my flowers 

✅ Why I need to think in a much more business-like manner!

✅ How interning with a florist could really help you 

🌻 Follow & Stay Connected!

If you like what you hear, please follow the podcast so you never miss an episode. If you enjoyed this episode, please leave a review – it really does help more flower lovers find the show. 

Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot.

Join me on my journey through a year of growing and selling cut flowers. I'm going to give you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.