E333: How NOT to Start a Damn Brewery with Kelly Meyer

Kelly Meyer isn't saying not to start a brewery, just maybe you shouldn't.  If you do, he's got a few life lessons to share with you.

Like many others Meyer got caught up in the allure of owning a brewery.  He and his wife had ran and sold a successful business so the brewery was his fun project.  Make beer, make friends, make money.  It's that last part that ultimately made his dreams go flat.

After nearly a decade in the business Meyer sold New Braunfels Brewing Co., the brewery he founded.  He wrote a book about his experience, sharing mistakes he made along the way in the hopes of helping others avoid them.  He's also started a podcast to talk with others that have similar stories.

When invited on the show some people are eager to share.  Perhaps it's somewhat therapeutic.  Others, not so much.  Sometimes crushed dreams are just too hard to bring into the light.

Meyer admits his a bit less bitter now than when everything was fresh.  The tone of his podcast is a bit lighter than his book.  But the lessons in the book still ring true.

If you're determined to start a brewery maybe you should check out the book or the podcast and find out the exact way not to do it.  Good luck.

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