What it's like to work on the VFX for a Super Bowl spot

With the Super Bowl and its massive set of commercials being seen around the world just this past week, we thought it might be interesting to find out more about how a Super Bowl ad is made. Here's Untold Studios creative director Ben Cronin with Ian Failes from befores & afters discussing the VFX behind the Frito-Lay 'Push It' spot.