Building 0 to 1 and The Story Behind Figma Slides | Mihika Kapoor (Figma)

My guest today is Mihika Kapoor, product lead at Figma. Mihika and team built Figma Slides from just an idea to a featured product at Config this year. She shared with me how anyone can build 0 to 1 products inside large companies - from building internal excitement to getting leadership buy-in to shipping on time. She also shared why she no longer writes any PRDs. Timestamps: (00:00) What it really takes to build 0-1

(01:42) How Figma Slides came from Figma and Figjam

(04:23) Convincing other PMs that this was an idea worth pursuing

(06:38) Talking gets nowhere, here's what works instead

(11:04) How designers can get PM buy-in for their ideas

(16:18) Breaking all the rules for product development

(22:29) Getting leadership buy-in on your vision

(30:25) Aligning a 0-1 product with company goals

(32:29) Find your "first follower" to build your 0-1 team

(37:14) The hardest thing about building Figma Slides

(42:30) 4 rules for anyone building new products

(47:23) Be careful about setting goals for 0-1 products

(52:15) Why Mihika doesn't write PRDs Get the interview takeaways: https://creatoreconomy.so/p/anyone-can-build-0-1-products-mihika-kapoor

Where to find Mihika: X: https://x.com/mihikapoor

LinkedIn: https://www.linkedin.com/in/mihikakapoor/ 📌 Subscribe to this channel – more interviews coming soon!