Putting the Customer Experience at the Heart of Digital Transformation

Welcome to Being a Digital Leader: the good, bad, and ugly of Digital Transformation. - Episode 2.  Today, we have Mark Gilliver, Chief Growth Officer, and Katie Pender, Managing Director, from Target Group. In this episode, we explore how Target Group transformed and disrupted the mortgage market by focusing on customer experience in digital transformation - putting customers at the heart of every part of the journey. 

In this heartfelt discussion, they reveal their battle-tested strategies for success and how they handle challenges head-on. Brace yourselves for some real talk when the going gets tough!

Mark and Katie lay bare the secrets of their success, highlighting the critical role of customer-centric approaches in digital transformation. They delve into the power of user-centered design and offer a glimpse into the transformative impact on their employees.

Mark and Katie's advice is crystal clear: avoid digitising bad processes, stick to your lane and truly understand your customers' needs. This episode is a rollercoaster of emotions, where the highs and lows of their digital leadership journey are explored with honesty and passion.

Don't miss this chance to gain real insights and genuine perspectives from these digital leaders.

Visit AND Digital's website here for the latest episodes and to stay informed.

Follow us on:
Linkedin: and_digital
X: AND_digital
Insta: and.digital