From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 7 on January 24th!

Brand strategy is the foundation upon which meaningful brand identity design lives. It's important for brand designers to understand the "why" behind brand strategy so they can use it to improve their design work and sell it to their clients as a package with design or standalone service.

Today Jen chats with Melinda Livsey all about Brand Strategy. Melinda is a brand strategist and online educator from Southern California. She currently helps graphic designers become brand strategists so they can develop entire directions and personalities of brands. Her courses Brand Strategy Bootcamp and How to Sell Brand Strategy can be found at https://www.marksandmaker.com.

Links Mentioned:

• Melinda's videos on The Futur's YouTube channel
• Melinda's website
• Melinda's course, Brand Strategy Bootcamp
• Melinda's Brand Strategy Resources
• "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" by Marty Neumeier
• "You Are A Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero

Special thanks to our producer Jon from Wayfare Recording Co.

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