S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!

Guest Information:

Guest Name: N. Chloé Nwangwu

Guest Business Name: NobiWorks

Guest Website: https://www.nobiworks.com/

Guest Instagram: @NobiWorks

Links Mentioned:

NobiWorks Resources mentioned

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design