S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

Get ready to be inspired! In this week’s episode Jen chats with Morgan Rapp about all things value-based pricing and shifting our mindsets around money and sales.

We break the ice by sharing what our ideal day would look like. Then, Morgan dives into her story — how she got started in design, hit rock bottom in her design business, and what she did to quickly scale to 6 figures.

Morgan shares how she shifted her mindset around time and discovered value based pricing. She talks all about the importance of sales calls and selling confidently. Morgan also discusses why we, as designers, need to focus on listening to the client, learn to speak the client’s language, and uncover and share the value we provide to them.

Finally, Morgan answers the burning question that all of us designers seem to have: “How do I raise my prices without scaring people away?”

If you’ve ever wondered what value-based pricing is, if it might be right for your business, or how to present it to your clients, this episode is for you!

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Links Mentioned:
Apply for Design Biz Mastery (applying isn't a commitment): https://dbm.morganrapp.com/