S4 E3: All About Brand Strategy with Melinda Livsey

A message from Jen:
Hey Better family - I'm honored to post two episodes that Giselle and I recorded together last summer 2020  (episodes 1 and 2) and one episode that I did (episode 3) to comprise a short but very sweet season 4. I encourage you to listen to our memorial episodes, Celebrating Giselle: Podcast Community and Celebrating Giselle: Friends & Family. Enjoy these episodes, I know Giselle is with us when each one is heard <3

Brand strategy is the foundation upon which meaningful brand identity design lives. It's important for brand designers to understand the "why" behind brand strategy so they can use it to improve their design work and sell it to their clients as a package with design or standalone service.

Today Jen chats with Melinda Livsey all about Brand Strategy. Melinda is a brand strategist and online educator from Southern California. She currently helps graphic designers become brand strategists so they can develop entire directions and personalities of brands. Her courses Brand Strategy Bootcamp and How to Sell Brand Strategy can be found at https://www.marksandmaker.com.

Inbox Question:
“How do you help, or should you help your clients find the answers to brand strategy questions (eg. What does your ideal customer value?) A question like this may come up in a brand discovery session but is it expected that clients know answers to such specific questions?” - Monica Choi

Links Mentioned:
Melinda's videos on The Futur's YouTube channel: tinyurl.com/5y8kr6dk
Melinda's website: marksandmaker.com/
Melinda's course, Brand Strategy Bootcamp: marksandmaker.com/brand-strategy-bootcamp
Melinda's Brand Strategy Resources: marksandmaker.com/brand-strategy-resources
"The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" by Marty Neumeier: amzn.to/3eFVoMg
"You Are A Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero: amzn.to/3FS3sWc

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