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Better: The Brand Designer Podcast

S5 E10: What School Did and Didn’t Teach Us

60 min • 22 mars 2022

One of the questions we get asked most often is: how important is a college degree to running a brand design business? We’re here to chat through the things we found most valuable from our college experiences (Esther in Advertising with a Focus in Design and Jen in Journalism) and the things that we didn’t learn as much about (surprise: the technical side of brand and web design!) We’re both incredibly grateful for the people we are today due to our degrees, but we’re here to lay it all out as to whether what we learned in school had a direct, indirect, (or no direct) impact on our careers as independent brand design studio owners.

Links Mentioned:
Never Split the Difference by Chris Voss
Profit First by Mike Michalowicz
The Futur Podcast The Art of Negotiation
Standout Squarespace
Branding with Bre

Inbox Question:
"Does anyone else neglect their brand as they are too busy working on everyone else?” — Maria Crider

Special thanks to our producer Jon from Wayfare Recording Co.

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