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Better: The Brand Designer Podcast

S5 E23: Using Intuition in Your Design Process with Alex McGinness

66 min • 21 juni 2022

Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squarespace Template shop was like!

Guest Information:
Guest Name: Alex McGinness
Guest Business Name: The Arcoíris Design Co.
Guest Website: https://www.thearcoirisdesign.co/
Guest Instagram: https://www.instagram.com/thearcoirisdesign.co/

Links Mentioned:
The Shopify Codex - The Shopify Codex is a first-of-its-kind course by Arq Design Studio that helps designers offer Shopify websites that go beyond the restrictions of premade themes. Better: The Brand Designer Podcast listeners get an exclusive discount! Get $300 off the course when you use code BETTER at checkout.
Design Biz Mastery by Morgan Rapp
Branding with Bre by Rowan Made

Inbox Question:
"How do you create standout brands that aren't typical?" - Chiara Garcia

Special thanks to our producer Jon from Wayfare Recording Co.

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