S7 E18: Leveraging Your Expertise & Value in Pricing

Pricing is a crucial aspect of any business, as it can make or break the profitability of the business. Leveraging your expertise and value is a great way to ensure that you are pricing your products or services appropriately. In this episode we talk through some important points to consider when leveraging your expertise and value in pricing, how we determine the value of our expertise (and constantly monitor and adjust it!), and methods we use to communicate our value.

Inbox Question:

"How do I position myself as an expert?” - Iannah James-Smith

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