Preorder Nat's Sci-fi thriller, Husk!
Nat takes us behind the scenes of launching preorders for his sci-fi novel "Husk." Nat shares his unconventional approach to book pre-orders, choosing to sell directly through Shopify rather than Amazon - a decision that's already yielding fascinating results.
Get an insider's look at the realities of book marketing in 2024, including the challenges of building anticipation for a debut novel, the complexities of managing different formats and platforms, and how previous experience in tech and marketing shapes Nat's approach. The episode offers rare insights into pre-order numbers, profit margins, and the various trade-offs between different distribution channels - details that are usually kept under wraps in the publishing world.
TIMESTAMPS
[00:00] Nat's debut novel Husk
[01:16] Launch expectations
[03:06] Preorder challenges for debut fiction authors
[04:04] Selling through a personal site vs Amazon
[07:56] First 24 hours sales numbers and revenue breakdown
[09:18] Strategy behind Amazon Kindle listing and rankings
[11:17] Shopify vs Amazon fulfillment decisions
[14:02] Benefits of bundle offering and direct customer relationships
[27:17] Plans for custom packaging and early reader reviews
[34:42] Production costs and profit margins
[40:05] Building an audience for fiction writing
[43:42] Book marketing plan and promotion strategy
[44:56] Instagram book marketing strategy
[50:07] Advanced book marketing tactics with customer data and retargeting
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