Marketing Windows 95

Brad Chase was part of the leadership team behind the Windows 95 launch, flipping Microsoft’s marketing strategy on its head and helping create buzz and consumer demand for software that changed the computer industry. In this episode of Beyond the Blue Badge, podcast host Rich Kaplan talks with the former Microsoft senior vice president about the risky and bold moves that helped make Windows 95 a phenomenon, the celebrities from Steven Spielberg to the Rolling Stones who hitched their cars to the Windows 95 train, and how success all stems from first having a solid strategic plan.