Rick Sammon is an award-winning photographer who has traveled to more than 100 destinations around the world in search of new images. Known by some as “The Godfather of Photography”, he is on a mission to make digital photography fun, creative, exciting, and rewarding for others. Rick is also a best-selling author and talented musician. In this in-depth conversation, he explains the connection between music and photography and how we can all construct our own reality through creativity; describes memory tools that he shares with his photography students called “Sammonisms”; reveals some of his worst travel stories and discusses his latest book ‘How to Make Money While You are Sleeping: A Photographer's Guide to Passive Income - And Other Savvy Business Strategies’.