2. Jerry Greer: CEO of Mountain Trail Press on Self Publishing Like a Pro

As a photographer with over 20 years of industry experience, Jerry Greer is an expert in book publishing, print brokering, and preparing images for 4-color offset printing. In 2000, Jerry founded Mountain Trail Press - an award-winning custom publisher of fine art photography books and calendars that celebrate America’s most scenic places. In this in-depth conversation, Jerry shares the creative process and inspiration behind his latest project, ‘Dust to Dust’, a collection of photographs and essays that find common beauty in the land and people of the Appalachian region as it struggles to emerge from a coal-dominated economy.

Together, Richard and Jerry describe how photography is bound by reality and how the audience’s expectation of reality separates it from other art genres. Jerry also reveals some of the technical aspects of printing and publishing, explains the importance of color separation, and reveals his top tips on preparing your images.