When Steve Schmidt was a senior advisor on John McCain’s campaign in 2008, Twitter was a curiosity. Now, he and a number of former Republican establishment members are using social media deftly to make the case against President Trump with the Lincoln Project. Their anti-Trump ads seem to go viral at least once a week, and may indeed influence the outcome of the election. Schmidt, a Lincoln Project cofounder, joins the Big Technology Podcast to discuss the evolution of the Republican Party since the McCain days, and how social media is changing politics.