Episode #281 – Manipulating Streaming Numbers, Steinway’s Secret Vault, And WAM’s Terri Winston

Terri Winston is the executive director of Women’s Audio Mission, a San Francisco-based nonprofit organization that uses music and media to attract over 2,000 underserved women and girls every year to STEM and creative technology studies. WAM’s award-winning curriculum weaves art and music with science, technology and computer programming and works to close the critical gender gap in creative technology careers. During Terri’s long career as a recording artist, songwriter, composer, recording engineer, and producer she noticed that less than 5% of the people creating music and media were woman. That led her to create WAM in 2003 while she was a tenured Professor and Director of the Sound Recording Arts Program at City College of San Francisco. Along the way Terri has composed and produced theme music for KRON-TV's "First Cut" series, Banana Republic and films that have shown on BRAVO's Independent Film Channel, French Television's Cine Cinemas and major festivals all over the world. She has received an ASCAP songwriting award, Boston Music Award and Bay Area Music Award, is currently serving on the Recording Academy's (Grammy's) National Task Force on Diversity and Inclusion and The Academy of Country Music's Diversity and Inclusion Task Force. During the interview we spoke about playing in a punk band and working with producer Lenny Kaye, how Women’s Audio Mission came about, women’s lack of exposure to audio, the perception of women in the studio, and much more. On the intro I’ll take a look at the ways streaming numbers are manipulated, and Steinway Piano’s secret underground vault.