Buyerside Chat: Ian Andrews, Chief Marketing Officer (Chainalysis)

Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware. 

Topics include:

1) What separates a good email from one that gets instantly deleted?

2) How to do effective research on your prospect before reaching out.

3) What should you know about the company before your first conversation?

4) Why coming into a meeting with a hypothesis is better than a blank page.

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