Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework.

Topics include:

• Breaking down your pipeline by volume, velocity, and conversion
• What metrics matter, and what steps can you take once you identify a weak area?
• Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company.
• Common traps to look out for to avoid "happy ears

Links to mentioned articles:

https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric

https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit