Optimizing Email Response Rates with Taylor Gould (BetterCloud)

Taylor Gould, the VP of Marketing at BetterCloud, joined us in the studio this week to discuss his strategies for optimizing email response rates in another episode of the Bowery Capital Startup Sales Podcast. BetterCloud is a provider of insights, management, and security for cloud office platforms including Google Apps and Office 365. Based in New York, the Company serves over 30MM users across over 50 organizations, and with ~$50MM in venture financing behind it, is on a growth tear. No doubt, Taylor's work to align BetterCloud's marketing and sales efforts has been a critical part of that success. So we're excited to have Taylor join us on the podcast to discuss how he, by putting a few critical tactics to work, has managed to increase his email response rates by more than 400%.