Dynamic Pricing Conversation Continues at the ICTA LA Seminar Series

On this week’s episode of The Boxoffice Podcast, hosts Daniel Loria and Rebecca Pahle discuss Avatar: The Way of Water’s stronghold in the box office on its fifth week and the latest updates from the ICTA LA Seminar series - pricing adjustments to bring in more moviegoers.

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Episode Resources:

• MoviePass
• International Cinema Technology Association (ICTA) 
• Weekend Box Office: Avatar: The Way of Water Earns Third-Highest Fifth Weekend Ever

What to Listen For

• 00:00 Intro
• 01:29 Avatar: The Way of Water’s 5th weekend
• 04:54 New films performing surprisingly well
• 07:04 Titles debuting this weekend
• 09:15 Does every movie have to cost the same?
• 11:40 MoviePass relaunch update
• 15:42 What to watch this weekend