Marvel Ramps Up Its Marketing and the Future of Private Cinema Rentals

In this week’s episode of the Boxoffice Podcast, co-hosts Russ Fischer, Daniel Loria, and Rebecca Pahle talk about the latest updates on Demon Slayer’s second week and title changes on some big films. In the main segment, the group shares some of the very interesting insights from exhibition representatives during the Boxoffice Barometer live session.

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Episode Resources:

• Cinemas in France Allowed to Reopen
• Demon Slayer Captures No. 1 Spot

What to Listen For

• 00:00 Intro
• 00:56 Demon Slayer continues to top box office despite a drop in its second week
• 03:28 Black Widow is set to open on July 9
• 04:14 Marvel’s video campaign on visiting movie theaters again
• 08:38 French cinemas to open at 35% capacity
• 09:48 The future of private cinema rentals
• 11:44 The Boxoffice Barometer concept
• 13:42 Barometer winners for each individual category
• 14:56 Feature article topics for the next Boxoffice Pro magazine issue
• 15:58 Tony Adamson on private cinema rental micro cinema trend
• 18:40 Micro-cinemas remains essential for independent and mid-sized theaters
• 19:38 Santikos Entertainment has been offering private screenings
• 21:57 Should exhibitors consider remodeling to cater to more private screenings?  
• 23:30 Marcus Theaters are pushing for private rentals
• 26:02 Cinépolis USA on post COVID scenario for private rentals 
• 28:45 Private cinema rentals have become pricier
• 30:19 B&B Theatres: People will still go for private rentals even at a higher rate
• 33:22 Have you tried the private rental viewing?