Peterborough Community Theatre Introduces Vax-Only Screenings with “Safer Sundays”

In this week’s episode of The Boxoffice Podcast, co-hosts Daniel Loria and Rebecca Pahle discuss the box office performance of Candyman and predictions for Labor Day weekend release Shang-Chi and the Legend of the Ten Rings’, the first MCU film to debut exclusively in theaters since the start of the pandemic. In the feature segment, Daniel and Rebecca speak to Vanessa Amsbury-Bonilla, co-owner of Peterborough Community Theatre—the oldest theater in the state of New Hampshire—about how customer feedback led them to introduce vaccination-required screenings at their cinema.

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Episode Resources:

• Peterborough Community Theatre

What to Listen For

• 00:00 Intro
• 02:01 Positive box office weekend debuts
• 08:00 Independent cinemas have been innovative during the pandemic closures
• 10:02 The impact of proof of vaccination on cinemas
• 12:41 The Peterborough Community Theatre
• 14:51 Primary demographic wants the big screen
• 16:05 Survey response showed that people want proof of vaccination only screening
• 18:38 Safer Sundays brought in more ticket sales
• 21:00 There are nights with zero ticket sold
• 24:03 No discrimanation, just providing more choices for people
• 26:22 Knowing regular customers on a personal level
• 28:36 Numbers and data will tell the comfort level of the patrons