Risky Business: How This Historic Theater Turned Drive-In Found Success in Uncertainty

Is shifting to a drive-in model the best thing theaters can do right now?

Today we’re talking to Doreen Sayegh, she’s been in the business for over 30 years, but the COVID crisis forced her to close the doors of her family operated Cranford Theater. Despite recent lawsuits between major theaters and New Jersey, she’s made a very successful pivot into starting (and selling out tickets) for her new theater, the Cranford Theater Drive-In.

Hear how she’s dealing with the changing movie-going market!

Subscribe to the Boxoffice Pro Magazine

https://www.boxofficepro.com/subscribe/