The Batman Brings Variable Pricing to US Movie Theaters

In this week’s episode of The Boxoffice Podcast, Daniel Loria, Rebecca Pahle, and Shawn Robbins talk about AMC’s 2021 Q4 earnings call, namely their newest experiments with variable pricing—and whether or not that contributed to the $134M opening weekend of The Batman, which had only the second $100M+ debut of the pandemic. 

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Episode Resources:

• AMC Introduces Variable Pricing for The Batman, Touts Q4 Per-Patron Revenue Higher than Pre-Pandemic 2019
• Batman: A Box Office History
• AMC Theatres Posts Third-Best Weekend of Past Two Years w/ The Batman Opening

What to Listen For

• 00:00 Intro
• 01:11 How Ukraine and Russia’s conflict impact cinemas
• 02:43 AMC’s Q4 2021 earnings call
• 04:51 AMC’s variable pricing scheme
• 08:19 Was there a backlash over AMC’s ticket price increase?
• 12:36 $134M opening weekend for The Batman
• 20:51 The Batman is more of a detective story