UKCA 2025 Conference: Cinema First’s Director of Marketing and Partnerships Sharon Reid

In this episode of the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle and Chad Kennerk discuss the latest box office and exhibition news, including this week’s announcement that the National Association of Theatre Owners has rebranded as Cinema United. In the second UKCA edition of the Boxoffice Podcast, Sharon Reid, the director of marketing and partnerships at Cinema First, joins Daniel in the feature segment to discuss the organization's role in promoting UK cinema attendance.

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What to Listen For

00:00 Intro

01:05 Oscars Recap

02:01 A24’s “Anora” Wins

02:46 Conan O’Brien on Theatrical

03:35 Biggest Surprises

04:49 Limited Recognizability?

06:37 Balancing Act

09:06 A Bit of Both

11:50 Top Moments

13:19 James Bond

15:59 NATO Reacts to A24’s Oscar

16:59 Trailers

17:54 March Box Office Preview

25:00 Interview with Shankweiler’s

27:49 The Decision to Become Owners

30:04 Finding Shankweiler’s

34:49 Valuable Lesson

36:51 Doubling Admissions

40:00 Programming

44:00 Audience

45:58 Concessions

55:22 The Future of Independent Cinemas