What Went Wrong with In the Heights?

In this week’s episode of The Boxoffice Podcast, co-hosts Russ Fischer, Daniel Loria, Rebecca Pahle, and Shawn Robbins talk about the disappointing opening weekend for In the Heights, Peter Rabbit 2 not pulling in as many family moviegoers as expected, and lessons learned from the first half of 2021.

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What to Listen For

• 00:00 Intro
• 01:35 A Quiet Place Part II crosses $100M mark
• 02:44 In the Heights’ disappointing opening weekend
• 07:48 With a title with a diverse cast, there was a struggle with promotion
• 11:24 Female audience over 30-35 remains the most cautious in going back to the cinemas 
• 15:45 The staying power for family films didn’t help Peter Rabbit 2
• 18:43 How does a shorter window or lack of exclusivity impact the word of mouth?
• 22:43 How long will it take for moviegoers to fully come back?
• 24:40 Recovery of the cinema is directly tied to vaccination efforts
• 26:27 Even when the US market recovers, it may not mean the same for the international market
• 28:44 LA theaters are doing well selling tickets   
• 29:54 Which titles will become niche performers?