Context: Co-founders of The Creepz on Building a Successful Web3 Brand & the Unique Upsides of Web3 IP

Blake speaks to Joe and Dom, co-founders of one of the most most successful NFT projects of all time: Creepz/Overlord. They have an rich convo about how to build a successful web3 brand, the unique characteristics of web3 IP and the development of web3 specific business models.

The conversation covers media, fashion and gaming and how an NFT-based brand has unique positioning within all of these verticals.

Joe and Dom speak thoughtfully about how a community is the real product within an NFT ecosystem, and what that means in terms of managing communication and product development.  

And it is essential to mention that the Creepz/Overlord community is truly top tier…Justin Bieber, Jaden Smith are Brooklyn Beckham are all fans. Need we say more?!

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Creepz Genesis Opensea

Dom’s Twitter

Joe’s Twitter

Jon Lai from Andreessen Horowitz tweet

Brooklyn Beckham Vogue Interview