Charlotte Tilbury; Marketing Case Study

Charlotte Tilbury is a renowned British luxury beauty brand founded by makeup artist and entrepreneur Charlotte Tilbury in 2013. The brand has quickly gained a reputation for its high-quality cosmetics, skincare products, and glamorous packaging. Known for its iconic rose-gold packaging, Charlotte Tilbury aims to make every woman feel like a star with its makeup and skincare offerings. The brand's tagline, "Give a woman the right makeup, and she can conquer the world," reflects Charlotte Tilbury's vision of empowering individuals through beauty. 

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