Spring/Summer Trends & Campaign Ideas To Attract Customers

In this episode, Ciara discusses spring/summer trends in the beauty industry, focusing on skincare, makeup, and haircare. She emphasises the importance of lightweight, hydrating products with a natural glow for the skin. She also highlights the need for SPF protection and brightening formulations. In terms of makeup, she talks about fresh, dewy skin, vibrant and playful color palettes, and waterproof formulas. For haircare, she mentions effortless waves, UV protection, and bold hair colors. Ciara provides examples of brands like Glossier, Sephora, and Ouai Haircare that have successfully implemented seasonal campaigns to align with these trends.

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