Assemblage. That word might make you think of Legos or assembling your first IKEA futon in college.
Not quite. Today, we are talking about brand assemblages. We are lucky enough to have Cooper Colvig and Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, break down the core concepts in Emmanuels new book Assemblage.
In short they are the social and cultural attributes that form associations and meaning for brands, but you’ll have to listen in and dig into his book to go deeper.
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