Breaking and Entering Advertising Podcast
In this episode of the Breaking and Entering Advertising Podcast, CEO of Dawn, Bob Kantor, explores the world of independent agency networks. He shares his career journey from founding an agency in college to leading global agencies, and the creation of Dawn. He discusses the concept of independent agencies, their benefits, and how they contrast with traditional holding companies. Bob provides insights on why specialized, independent agencies are more effective and highlights some agencies within Dawn’s portfolio. He also offers valuable advice for aspiring advertisers on the importance of gaining experience, internships, and finding mentors.
00:00 Introduction and Welcome
01:04 Bob Kantor's Career Journey
03:47 Starting an Agency in College
07:37 Advice for Aspiring Advertisers
11:18 Climbing the Corporate Ladder
13:56 The Importance of Strategy
22:00 The Birth of Dawn
23:45 Dawn's Unique Value Proposition
30:30 Highlighting Dawn's Agencies
39:42 Future Plans and Opportunities
42:18 Conclusion and Farewell