Breaking and Entering Advertising Podcast
Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like.
00:00 Introduction and Background
03:11 The Power of Independent Creativity
08:43 Special US and Its Unique Proposition
15:05 Breaking into Advertising and the Importance of People
21:44 Developing a Strategy Style and Advice for Aspiring Strategists
28:50 Questions for Strategy Interviews
35:34 The Value of Travel and Having Bigger Goals
36:56 Conclusion and Contact Information