#247: Breaking into Advertising with Anselmo Ramos and the Power of Obsession

In this special in-person episode recorded at Breaking and Entering Media's Content Cave, Geno Schellenberger and Brian Bonilla sit down with the legendary Anselmo Ramos, founder and creative chairman of Gut, a global independent agency known for its bravery, transparency, and intuition.

Anselmo shares his incredible journey from his creative roots in Brazil to becoming one of the most influential figures in advertising today. Listen as he reflects on:

• How his upbringing shaped his creative mindset
• The role of obsession, manifestation, and bravery in his career
• Founding and scaling Gut into a global powerhouse
• The philosophy behind Gut's bold work and its unique culture

He also discusses key lessons learned from his time at agencies like Ogilvy and David, the importance of diversity and creativity in shaping pop culture, and how AI is transforming the creative process.

Connect with Anselmo:https://www.linkedin.com/in/anselmo-ramos-7573773/

Connect with Geno Schellenberger: https://www.linkedin.com/in/genogeno/