Leo Burnett was also a pig farmer.
We know this is true because Dave Koranda tells us how he met Leo in this episode when he was ten years old.
Some of that Leo luck rubbed off on Dave because he's been instrumental in the advertising industry ever since.
Dave is a Professor of Practice Emeritus at the University of Oregon.
He explains the basics of breaking into advertising and the importance of curiosity for all marketers.
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Connect with Dave: Here
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Win a Crowbar Award, then break into advertising with it: Here
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