Breaking and Entering Advertising Podcast
In this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share their admiration for their work. They also discuss the importance of mentorship and the impact of coaching trees in the industry. The episode concludes with a call for listeners to suggest their own dream guests for future episodes.
Chapters
00:00 Introduction and Context
03:01 The Power of Mentors in the Advertising Industry
07:56 David Droga: Pushing the Boundaries of Advertising
11:01 Alex Bogusky: Creating a Culture of Creativity
13:49 The Impact of PR Headlines in Advertising
16:04 The Goal of a PR Headline
17:42 Rob Reilly Mission at WPP
22:04 Susan Credle and FCB Global
23:26 The Power of Fearless Girl
27:10 Danny Robinson's Unique Career Trajectory
28:43 The Martin Agency's Rebound and Consistency