BrandSide: Agency vs. Brand with Garth Weber, Chief Brand and Marketing Officer at Duluth Trading

Join Garth Weber, SVP & Chief Brand and Marketing Officer at Duluth Trading, as he shares his journey from agency life to leading iconic brands like Adidas, Wilson, and Duluth Trading. Garth unpacks the key differences between agency and brand roles, offering valuable advice for advertising professionals navigating these paths. Learn how he approaches storytelling, brand transformation, and managing global creative strategies. Whether you're an agency pro or considering a move to the brand side, this episode is packed with actionable insights. Tune in to explore how to create work that truly resonates.

Garth's LinkedIn: https://www.linkedin.com/in/garth-weber-52618538/

Connect with Geno: https://www.linkedin.com/in/genogeno/