Breaking and Entering Advertising Podcast
Breaking with Brian: Episode 6 - "Agency" Rebrand
Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies and creative transformation companies. They explore the real-world implications of this change for talent acquisition, client relationships, and overall strategy.
They touch upon recent industry events like the Kendrick-Drake beef, their preferences in music and the creative world, and the recognition of excellence in the industry through awards like the Ad Age gala. They also reflect on the confusion these industry shifts cause among professionals and students alike, suggesting a focus on skill and passion over titles and terminologies.
Additionally, they humorously propose setting up their own agency, emphasizing creativity and quick, impactful solutions. The episode rounds off with more personal anecdotes and light-hearted banter about preferences in music, food, and hypothetical scenarios, ensuring an entertaining dialogue on the future of advertising.
00:00 Welcome to Episode Six: A Casual Sunday Chat
00:37 Kendrick vs. Drake
01:52 Ad Age Gala Highlights and Industry Awards
07:40 Exploring the Ad Industry's Latest Buzzword: 'Agency'
16:02 The New Agency Model: Consulting Meets Creativity
20:15 Revamping Agencies for the Modern Era
20:53 The Birth of a New Agency Model
21:53 The Shift in Client Expectations
22:26 The Identity Crisis Among Agencies
23:18 Brainstorming a Unique Agency Concept
25:53 The Future of Creative Careers
28:31 Creating Our Own Agency: A Hypothetical Exercise
29:14 Reflecting on Industry Changes and Personal Preferences
31:56 Closing Thoughts and Future Plans